The Milkman’s Round 07 24

July 2024

Squeezed between rising logistics costs and consumers who have come to expect products at the click of a button, retailers are relying on price increases, customer experience differentiators and tech improvements to keep profits up.

Based on a survey of 12,000 consumers in 24 countries, 41% of shoppers abandon their purchase due to expensive delivery fees and 65% emphasize the importance of knowing the delivery provider before purchasing.

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The Strategic Importance of Technology in Last-Mile Delivery

Last mile represents the final step of the delivery process. This is commonly considered the most complex and costly part of the supply chain. Implementing a robust last-mile delivery strategy is essential for all couriers and logistics operators.

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