Master the Last Mile to Exceed Customer Expectations and Win Loyalty

According to Milkman Technologies and IDC analysis, businesses need to master the last mile to exceed customer expectations.

With eCommerce gaining momentum, shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers.

One of the key results of the study is that 71% of European retailers consider customer experience a key process to achieve eCommerce operations success.

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