Inc.com – Consumer Psychology 101: Why Convenience Is Key for E-Commerce Longevity

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I had a conversation with Antonio Perini, CEO of Milkman. Perini and his company focus on maximizing convenience in enterprise delivery.

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I recently had a conversation about this with Antonio Perini, CEO of Milkman. Perini and his company focus on maximizing convenience in enterprise delivery. Perini noted that each customer has their own optimal point between convenience and price.

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