The founders of Milkman Antonio Perini and Tommaso Baù came from the routing
optimization and GPS technology industry. Of course, routing and tracking are critical elements in the
overall process of efficiently delivering goods or services, but the Founders they realized that these
key modules were just a piece of the end-to-end process.
After immersing themselves in the routing optimization and tracking industries, they
saw first-hand that there was a growing consumer demand for a better overall delivery process –
balancing an efficient delivery operation with the increasing demands of delighting and interacting with
the end customer by offering choice, convenience and control.
After successful technology company sales (Viamente to WorkWave and iTecs to Visirun
(now Fleetmatics, owned by Verizon) Tommaso’s or other Founder’s Company), they decided to take on this
next challenge and created a boutique delivery company in Italy - Milkman Service Delivery – to create a
unique offering catering to both end-customers and product manufacturers.
Since there was no end-to-end software platform available for purchase in order to
achieve this revolutionary delivery model, they needed to build one. After more than a million
deliveries on behalf of a myriad of international eCommerce, retailers and product manufacturers ranging
from Amazon and Poste Italiane to Eataly, Nespresso and Zara, the Milkman Technology solution was born.
It has been refined to a point that they have achieved that equilibrium of both making money as a
delivery operation while delighting the customer. However, make no mistake, the delivery game is not
easy. Milkman Service Delivery’s direct understanding of the various delivery processes associated with
parcel, grocery and white glove delivery services acquired over the past five years has allowed them to
build the best mouse trap on the market. Milkman Service Delivery operations learned the trade through
interacting with customers, carriers, fleet operators and merchants to deal with the same real-world
issues that our technology customers face every day. Warehouse and transportation operations issues
such as back orders, time deadlines, over shipments, customer cancelations and perhaps just as
important, understanding what is necessary to make delivery drivers motivated and successful; all
blended together to ensure achievement of everyone’s goals.
This is the ultimate story of eating your own dog food, which occurs when an
organization uses its own product. However, it’s now time to launch this complete suite of applications
to the global market as a technology platform. The execution lessons learned first hand and the hundreds
of man-hours associated with already developing this platform will allow other world class service
organizations to improve their delivery processes by adopting this world-class delivery management