In her new whitepaper: “Welcome to the 2020’s. Retail Predictions for the Next Decade”, Berg lists some important incoming trends. Let’s take a look at them, one by one, and share some of our thoughts.

However you choose to look at the situation, there are simply too many shops chasing not enough shoppers.

Anything that decreases the risk of a gap opening up between expectation and reality can only be a good thing.

The “7 Apps” Retail will win: one not afraid of investing in facilitating and non-alienating technology.